Articles
Plain answers to the questions owners ask.
Each article gives the short answer first, then the detail behind it and what we would do about it.
- Strategy
What is a lead to revenue system?
A lead to revenue system connects tools, rules and people from first signal to repeat customer. Here is what it covers, how it differs from a marketing stack and where to start.
- Speed-to-lead
How fast should you respond to a new lead?
Respond within minutes, at any hour. Here is how to measure your own response time, what a speed-to-lead fix includes and what should stay human.
- Reactivation
What is database reactivation, and when does it make sense?
Database reactivation restarts conversations with past customers who opted in. Here is when it makes sense, when it does not and how a campaign runs.
Want this applied to your funnel?
Forty-five minutes. Bring your funnel as it stands and we will show you where it leaks.